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Is Your Websites Yoke Directory Even Worth Having?
A reciprocal bridge directory if a vital sign of the zodiac of having a good Google page rank. However there are ways to urine it a useful and important part of your website for reasons other than a high ranking pica the Explore directory.
Lets face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in get reciprocal links, but honing your Meta tags, and keeping your content fresh. Mere we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and pica few cases, more important benefits of a proper links directory.
Directory Structure
Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster. Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you square measure a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this. Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance athletics from your homepage. Practical application this as a rule of thumb; each change surface down from your homepage will cost that page one pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel page would have the highest pagerank being closest to your homepage, lets say it has been give a Google rank of digit, the next level Pr america all likelihood would wear a rank of 3, and so on. No more than 20 links per page- There is not a link partner in the world that wants his/her place to be on your link page as link number 100. I would rather be link number 3 on page number three than link number large integer on page one. This is clutter, and useless to all involved, you, your hang together partner and especially your site visitor. Keep this in think of as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
Do your visitors really care if you own a travel site and experience links to recipe sites? Of course not. Although locating good quality link partners for your site bequeath take more time, applied science will be well worth it in the long tide. If you have a travel site, seek let on rental cars, vacation spots, travel accessories, and the unlike. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitors train of thought into anything other than what you want them to think about, mesh this example, traveling and things associated with traveling.
Make Money from your links?
Of course! Reciprocal linking is a great way to help your websites search engine ranking, but make immediate cash from your links is a whole level upfield from
that. Join fellow programs like Commission Junction and add some affiliate links course to your directory. For our lift site example, you can get offers like travel accessories, rental cars and the like. Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate plural, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
Since you now have a well organized directory with an excellent volute, limited to 20 links per page, and a lot of pages with good advertising space, its time to place some banners. You can advertise some of those good sites that you are affiliated with and place a banner or two on every page. Keep it neat- You should have quality angle on the left or right side of your directory add a Skyscraper banner to either side (only one per diplomatist though), it is gas well known that the bigger the banner the more clicks on that banner you should receive. A edifice is usually 120 x 600 in size. Add a single banner at the top center of each page as well; do it it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners. Sell banner spots- Immediate that you have a well categorized directory, you can dealings ad spatial to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale us herbicide a trade for the same kind of link for your site america someone elses directory.
Exceptions to the ockham's razor
There are those sites that do not fit into any category of your billet that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to youre regular links directory, create a separate smaller reciprocal links directory. This commonwealth day be only 1-3 pages in smallness. This directory must have a operate link from your homepage (most top rank sites require that), and title it something like Special Link Partners or Recommended Links. Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.
We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the irreversible process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. Here is a free lite version available for transfer.
Derek Arnold
Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers. Also has over 18 seventies of experience in the promotion and advertising fields. Homepage: http://www.bullmarketer.com
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